Designer based in Stockholm
Education
BFA Visual Communication at
Beckmans College of Design
Contact
Collecting music has always been personal, tied to memories and identity—whether burning CDs on a family computer, sneaking an iPod filled with Rihanna tracks, or meticulously curating .mp3 files. Over time, the act of collecting shifted from physical records to digital playlists, where algorithms now play a major role.
While personal playlists once reflected individual taste and effort, today, streaming platforms generate playlists based on user data, shaping listening habits and even influencing music discovery. Yet, music remains deeply tied to emotion and experience. The way we collect and organize songs continues to reveal who we are—whether through handcrafted mixtapes or AI-generated "Sad Girl Mixes."
Collecting VOL.1 explores these evolving forms of music consumption and their cultural significance.
Made with
Elvin Odelholm
Adam Arinbjarnarson